I wouldn't want to be in Ron Krisulevicz's shoes right now. Weeks after he was formally promoted to WBRE/WYOU news director, he's already got a big mess on his hands. Two respected high-profile employees have been fired from WBRE, and there's rumors that one more person could be canned. WYOU is even worse; the shoe-string staffing situation is at an all-time low, much like the ratings.
And get this, WYOU is switching its newscast format. Tipsters say the station's newscasts will be akin to a call-in show. How will it work? The details are still being hammered out, but it seems like viewers will be able to call in and ask about stories of the day. "Dialing for News," perhaps? Those of you old enough to remember "Dialing for Dollars" can make your own jokes.
As interesting as this format change is - and I'm willing to give it a chance - I'm reminded of Nexstar's past efforts to give its duopoly a fresh identity. No amount of stupid brands and slogans can change the fact that good news doesn't come cheap. One of the main reasons why WNEP is ahead is because they're not afraid to open their wallet and buy what's needed to make sure their news department does a good job.
I know the Nexstar mentality is "do more with less," but when one of your stations in Market 54 has fewer reporters than a CBS affiliate in Market 208, it sends a message. Management should first worry about putting more reporters on the street to find stories, rather than letting Johnny No Teeth in Noxen play "Dialing for News."
As for WBRE, I don't know what sort of "restructuring" is in store for the newsroom. And I don't know why management gave Vince Sweeney and Jason Knapp the heave-ho. But while you have to break a few eggs to make an omelette, maybe WBRE should think about the eggs they're breaking. The last thing any news director wants is low morale in a newsroom, and firing two veteran company men doesn't help.
What will the future hold for our friends on South Franklin Street? Stay tuned...