Moving on up
Wilkes-Barre/Scranton has bumped up a notch in the latest Nielsen market rankings. Currently Market 54, it will be Market 53 next year. A one-market bump, but still a bump upward.
posted by Howard Beale at 10:10 AM
16 Comments:
Watch out Austin - we're coming for you.
You can thank Hurricane Katrina for that of course.
It may be market 52...but the people are getting paid like market 152.
Like 7:55PM said...My initial excitement by the rare bump upward was squashed by the fact that New Orleans dropped 11 places in the rankings.
Can't attribute it to natural growth. Wonder what it feels like to be in a growing market...
Hey Great!!! Yet, we're still paid like Steubenville.
AND, the fresh out of college hires inch closer to being able to say they started their careers in the Top 50.
With some of the news production in this market, it seems more like 153.
You should read this and watch the clip. One thing CNN doesn't need right not. hilarious.
http://www.msnbc.msn.com/id/14585798/
It may be market 52...but the people are getting paid like market 152.
When you bring this up with your GM or PD, here's is what you'll get - "Well, we might be #52, but financially perform more like #80, so we just can't give you the money you deserve."
Meanwhile, Mr./Mrs. GM is being paid like it is what it is, #52. For those unaware, a short ten years ago, this market was #47/48/49 for a time.
Hey, Austin has Time Warner's News 8 Austin, the 24/7 local cable news channel. What are the odds something like that will come to Wilkes/Scranton?
That's not fair...if New Orleans dropped 11 spots, that's still much higher than our area.
If you wanna see growth...look at the people in Hazleton. That growth and probably want's pushing the market upward.
That growth is probably what's pushing the market upward.
Sorry:::I shouldn't post at 12:48am
It's market 52 because of the number of counties covered.
It's paid like Market 80-something because that's the ad revenue. Local GM's and Salespeople know this. Newsies that think the world revolves around them don't.
And I'm a newsie who chooses to understand we work in a business to make money.
That you, Andy?
The long-term trend? Down and falling. Recall George Carlin's old joke about the radio station being number one and rising higher all the time?
Remember, McClatchy gave up on Wilkes-Barre because of its lack of growth.
No...it's not Andy...but someone who worked there and left because of people like you...you know...a-holish, unworthy of breathing the air normal humans breathe.
Someone beat me to the revenue punch. It is not about the number of viewers, it is about the number of potential advertisers. Look at the 18-49 demos. Young people are not staying, and businesses are not growing. So this really is indeed a smaller market than you think. The outliers should not count, as they don't buy the ad time. And as long as the sales staff at WNEP holds down the rates, the cash just won't be there. Money for new sets? Sure we have that, but it is not coming from the sales department. That money came from the news department in "salary saved" after high-priced talent were let go. That money was plowed back into the budget for new phones and a fresh coat of paint.
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