Have you ever gone out to dinner, and realized you filled up on bread long before your meal came out? That feeling sums up my first impression of Dialing for News - or more formally, WYOU's "interactive" newscasts.
Where's the news?
The 11 p.m. show only had six news stories in the first block. Here's some voice overs, a soundbite, and a package about local students reacting to Katie Couric. Honestly, I felt cheated. Were those the only stories WYOU covered, or rewrote from WBRE's rundowns? Come on!
Weathermania
Gone are the days where you had to wait until the end of the block for your weather...WYOU is throwing it at you STRAIGHT FROM THE GET-GO! And it's a good idea. Many studies will tell you that weather is the number one reason why people watch local news. Of course, if half of Scranton suddenly catches fire, I would hope WYOU lets "No Wait Weather" wait for a few minutes.
Having viewers e-mail their weather-related pictures is also a good idea. Plenty of stations do this already, and it brings in more viewers, espcially those hoping to see the picture of the basketball-sized hail impacted in their Corvette's hood.
YAWN
The interview segments about Katie Couric were too long, and too boring. I realize Eric Scheiner isn't grilling a politician here, but "What did you think?" is as exciting a question as "White or wheat bread with your sandwich?" Rather than a glorified man-on-the-street interview, I'd rather see WYOU bring in local newsmakers and grill them on particular subjects.
How about relevant people to speak with? The communications professor was a decent stab, but the other two - whom I believe were business owners - had nothing to say other than "Katie Couric is a woman making strides." I'll tell you who WYOU should have brought in on the panel: Debbie Dunleavy.
The callers were somewhat predictable: "I like Katie," "Go Katie," "Whee Katie!" No duh. The highlights were Scheiner cutting off the talkative "Rose," and the self-described octogenarian who likely grew up watching Tom Powell and the Million Dollar Movie.
Summary
I realize this is only the first day of Dialing for News...you can only work with what you have, and it takes a while for new things to get running. But after watching tonight, I'm just not impressed. The local news content was thin, and the roundtable discussion made lumpy oatmeal seem appealing. Remember, if you take the news out of a newscast, you've got nothing to offer.
But to be fair, it's too early to not give Dialing for News a chance.