From the inbox...
Wednesday night WBRE's Carmen Grant referred to the President of the United States several times as "Bush"--as in "Bush's speech" and "Bush's plan."
What's the style guide on this? I was always taught that it was "President So-and-So" on the first reference and "The President" or "Mr. So-and-So" on subsequent references. "Bush" (or "Clinton" or "Washington" or "Jefferson") sounds a bit flippant to me--even bordering on disrespectful. What do your readers think?
This question gave me a good reason to dig out my AP Stylebook. Most journalists, be it print or broadcast, have a copy of this book somewhere, especially those who can write a story using clear, concise words. Think of it as an unofficial Bible and book o' rules for journalism.
Anyway, the AP's rules for refering to the President are as follows:
1. On first reference, the first name of a current or former president is not necessary, unless it's to avoid confusion (i.e. President George H.W. Bush and President George W. Bush).
2. On second reference, use only the last name (i.e. Bush).
If you take a look at the
thousands of news articles about tonight's speech, you'll see most refer to "President Bush" on first reference, and "Bush" thereafter.
So, if Carmen Grant's first mention was "President Bush," then it appears she's following the generally-accepted rules of journalese. I've heard that journalists are supposed to refer to presidents as "Mr. Such-and-Such," but it seems to be more of a courtesy than a rule.