When I started out in broadcast journalism, I had a boss whose script review process would've made Bob Absher cry. This guy was a stickler for a conversational tone in every story we aired. If we used a word he didn't understand, he'd throw the script back and demand a rewrite. He was a real hardass, but he was right. People can't re-read a confusing statement on television, as opposed to a newspaper, so we had to get it right the first time.
I almost wish I could hit rewind whenever I hear a confusing sentence or lame cliche on this market's newscasts. WBRE and WYOU tends to sound like a police blotter, and WNEP uses every cliche in the book to sound conversational. Ugh.
You may know about Lake Superior State University's annual list of "banished words,"
consisting of overused, annoying words and phrases. I think it's time someone does a "banished words" list for local newscasts.
BlazeIt's a pointless substitute for "fire." Can you imagine if we started saying "wildblaze" or "campblaze?" A fire is a fire.
Broke outNothing "breaks out" unless it physically escapes a confined area. Prisoners "break out" of jail. Fires, however, cannot "break out." They
start, they
happen.
FlamesThis isn't as bad as "blaze," but again, a fire is a fire.
FledThis is coptalk for "ran away."
ImpactThe only things that can be impacted are your bowels and teeth. However: The rain
affected Johnny's plans to go outside and play football. The man's donation had a positive
effect on the school's budget.
ScenePicture this: you're at a party, and Brad Pitt and Angelina Jolie show up. You've got to tell your friends! What do you say?
A. Brad Pitt and Angelina Jolie are at the scene of the party!
B. Brad Pitt and Angelina Jolie are here at the party!
"Two counts of endangering a person, one count of unlawful use of a weapon..."The only people who understand phrases like this are cops and lawyers. Most people are not cops and lawyers, but news anchors and reporters continue to rattle off these long lists of charges like it's an everyday thing. You know, if someone is charged with killing someone, does it really matter they got "one count of unlawful use of a weapon" tacked on there?
Did I leave any out? Feel free to
suggest your own!