WBRE and WYOU share a lot of things: the same owner, the same photographers, the same stories, and the same video. Now, in a reversal of a long-standing rule, they're sharing reporters as well.
Sure, both stations share reporters on their simulcast "Pennsylvania Morning" and "Pennsylvania Midday," but now we have WBRE personalities showing up on a WYOU-branded newscast, and vice versa. Perhaps you recently saw Andy Mehalshick show up on WYOU to talk about sex predators, or David DeCosmo doing a live shot for WBRE?
Until now, both stations vigorously defended their own identities. You never saw Keith Martin on a WYOU newscast, or Penny Lindgren on a WBRE-branded program. Back when WBRE was building its current set, former news director Al Zobel refused to let WYOU reporters walk behind the temporary newsroom set during a newscast, because he didn't want someone from WYOU showing up in a WBRE-branded product.
Perhaps this "crossing over" arrangement was inevitable. Both stations are owned by the same company anyway. But how long until we see both stations lose their identities and resort to "WBRE News on WYOU," or "WYOU News on WBRE?"