What separates television from all other forms of broadcast media is its ability to use great video to tell or enhance a story. Listening to a story about a big fire isn't the same as watching the flames for yourself. If it wasn't for video, television would be radio! Alright, that's a dumb saying, but you get my point: great video is what makes television news.
I bring this up because a blog reader e-mailed me to point out the poor video seen on all three stations in this area. This person stated the quality of video was gradually going downhill across the board, so I decided to check for myself. Tonight, I watched WBRE's 11 p.m. newscast to judge its video. Here's my notes on the video used for each local story (this doesn't include video shot by other sources, i.e. national video).
Scranton Immigration Rally
The video was OK, as it was really just a bunch of people standing around, holding signs. But what made this stand out was the use of different soundbites to show how pissed off each side was. Final grade: B+
Story about some drunk guy
Like any crime story, this one included the requisite perp walk of the guy. It also included what looked like file video of the crime scene in question. It was pretty boring; here's a shot of two state troopers standing on a road, and here's a shot of something on the side of the road. Final grade: C
Another story about some guy in trouble
Same as above: requisite perp walk, and then a file video shot of an ambulance driving away. It doesn't tell me a lot about the story. Final grade: C
Pool Vandalism
It's a story about vandalism, and yes, we do see video of what the vandals did. From graffiti to damaged soda machines, the video really complimented the story. Final grade: A
Martz K9
For a story that mentions police officers patting down people at the Martz bus terminal in downtown Wilkes-Barre, I sure didn't see any video of said officers patting down said people. All you see are the cops, their dog, and a bus pulling away. Final grade: C
Filthy Animal House (with special guest appearance by Vince Sweeney!)
I would've loved to have seen the inside of this apparent hellhole, but I imagine the police didn't want any TV photographers in there. So we get the next best thing: people in hazmat suits carrying cats out of a filthy house that's been roped off. It gives you a great image of just how bad the inside was. Vince didn't want it to be like this! Final grade: A
McKinney Jobs Lost
Eh, this video was nothing home to write about. You see an outside shot of the building, but you do see the fired employees hugging each other in emotion. Final grade: B-
Call Center
This is a PERFECT example of the "wallpaper video" phenomenon. The term is used to describe video that doesn't add anything to the story. It's there for the sake of being there, like plain white wallpaper. This video showed boring shots of a call center, and the sign outside the call center. Final grade: F
Pharmaceutical Plant
More wallpaper video! Did this story really require the viewer see some shots of this plant's sign? Final grade: F
Octane Gas
The story mentions gas, and we see people pumping gas. Can't do better than that. Final grade: B
Make a Difference
The video in this story seemed blurry to me, which detracted from the story itself, which was really just a bunch of people at a college doing some sort of bonding experiments. At least we saw something more than just a bunch of people sitting around. Final grade: C+
Stroudfest
Oh boy, more wallpaper video. Here's a shot of downtown Stroudsburg, here's a close-up shot of a clock tower, here's another shot of downtown Stroudsburg, here's another close-up shot of a clock tower. Final grade: D
Movies In the Park
Plenty of people were in the park, watching movies with their families, eating popcorn, all that good stuff. The video captured it. Final grade: B
Tomorrow, I'll take a look at the video in WNEP and WYOU's newscasts. Until then, discuss the results of my review amongst yourself!